MARKETING STRATEGY TO INTRODUCE NEW CURRICULUM IN A CHAIN OF SCHOOLS



Client

Silver Oaks
International School

Our role

Go to market
strategy


CONTEXT

Silveroaks is a prestigious group of schools with presence across Hyderabad, Bangalore and Vizag. The promoter wanted to introduce IBDP in one of the Bangalore campuses, and needed assistance in creating a go-to market strategy to ensure target admissions numbers were achieved in the first year.

LOESTRO’S ROLE

The group engaged us to create a go-to market strategy to drive admissions in IBDP program. Since this was the first time that the group has launched DP program, the management was looking for actionable insights by identifying the unique value proposition and creating short term and long term strategy.

OUR APPROACH

Loestro team followed a structured approach to frame a strong go to market strategy to meet the group’s immediate and long term goals.

1. Understand the competition: We started with creating a comprehensive competitive landscape to identify the supply of IBDP program in the catchment area and the value proposition.

2.  Identify group’s USP: The marketing strategy was created keeping in focus the differentiating in order to stand apart from the competition

3.  Evaluate profile of target customers: Getting a fair idea about the profile of parents and the localities helped in creating targeted campaigns

Team also helped with implementing the marketing plan to drive admissions for the first academic year.


IMPACT

In order to drive the admissions for the coming year, the team came up with a focused campaign and helped the school team implement it. The school had more than 400 leads, 100 enquiries, 30 walk-ins and 15 conversions.