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K-12 / Education

Don’t Memorise

Date

2022

Sectors

Education

Deal Type

M&A

Deal Location

India

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LoEstro advises Don’t Memorise on its acquisition by Sri Chaitanya group’s Edtech Startup Infinity Learn

Founded in 2014, Don’t Memorise focuses on the K-10 segment – specifically for grades 6 to 10 – developing high-quality English, Hindi, Marathi, and Bengali content for Maths and Science subjects. Don’t Memorise, headquartered in Mumbai, is one of the fastest-growing platforms in the country, with a large subscriber base of 2.6 Mn and 250+ Mn views on YouTube with an attractive overall 96%+ positive response

LoEstro was the exclusive financial advisor to the team of Don’t Memorise

The acquisition of Don’t Memorise established content production expertise and complemented Infinity Learn’s existing robust in-house content expertise with additional opportunities for enhanced partnerships with its existing partners

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